Navigator unveils new image at Paperworld!

The world’s largest international trade fair for paper starts tomorrow and is ready to receive all of the relevant suppliers from all over the world from this sector. What better scenario for Navigator to unveil its new image?

Navigator is the leading premium brand of office paper and it is sold in more than 90 countries. The new image matured in a two-year process, and involved consumer research in six of the main European markets. The result offers an updated, and more appealing packaging and also a clear sense of the brand’s distinctiveness, in line with ambitious plans for international growth beyond the 90 countries where it is already established.

The world’s best-selling brand of premium office paper new packaging, features the European Union Ecolabel, designed to promote eco-friendly products and services, which meet strict standards of environmental performance. This fresh guarantee reinforces the brand’s environmental values, founded on the sustainable paper cycle in which the entire chain of responsibility is compliant, for the production of environmentally responsible paper.

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